Series of research projects to evaluate approaches for improving
      patient understanding of clinical trials
    
        DUBLIN--(BUSINESS WIRE)--
      ICON plc, (NASDAQ:ICLR) a global provider of drug development
      solutions and services to the pharmaceutical, biotechnology and medical
      device industries, today announced that it is sponsoring a series of
      research projects, led by Professor Baruch Fischhoff, Ph.D., at Carnegie
      Mellon University (CMU), to find new ways to improve information
      comprehension and retention by clinical trial participants. The research
      tools will include multimedia solutions from ICON's Firecrest suite of
      products.
    
    
      A leading authority on behavioural sciences in healthcare, Professor
      Baruch Fischhoff, Ph.D., is the Howard Heinz University Professor in the
      departments of Social and Decision Sciences and of Engineering and
      Public Policy at Carnegie Mellon University. A cognitive psychologist by
      training, Professor Fischhoff's research focuses on risk communication,
      analysis and management, informed consent, security and environmental
      protection.
    
    
      "We are looking into ways to help patients make well-informed decisions
      about whether to participate in clinical trials," said Professor
      Fischhoff. "Our research will take advantage of advances in behavioural
      decision research and information technology to design and evaluate
      approaches for ensuring that patients understand the potential risks and
      benefits of joining trials."
    
    
      "Successful patient enrolment in clinical trials is dependent on an
      informed consent process that thoroughly and consistently explains the
      trial and instils trust in the patient," commented Frances Abeton, VP
      Firecrest, at ICON plc. "The CMU research projects are designed to
      scientifically test, measure and validate what patients need in order to
      ensure truly informed consent. We also want to know how the presentation
      of clinical trial information affects patient understanding, confidence
      and trust."
    
    
      Following scientific peer review, the results of these studies will be
      accessible to the public and will influence the development of new ICON
      innovations, including a range of study management tools from Firecrest.
      Firecrest tools include investigator training, patient recruitment and
      retention services, eConsent, mobile data capture and an integrated
      patient and investigator portal, which greatly improve the compliance,
      consistency and quality of study-related activities by study personnel.
    
    
      About ICON plc 
ICON plc is a global provider of drug
      development solutions and services to the pharmaceutical, biotechnology
      and medical device industries. The company specialises in the strategic
      development, management and analysis of programs that support clinical
      development - from compound selection to Phase I-IV clinical studies.
      With headquarters in Dublin, Ireland, ICON currently, operates from 83
      locations in 38 countries and has approximately 10,600 employees.
      Further information is available at www.iconplc.com
More
      information about ICON's Firecrest solutions is available at: www.iconplc.com/technology/firecrest/.
    
    
      This press release contains forward-looking statements. These
      statements are based on management's current expectations and
      information currently available, including current economic and industry
      conditions. These statements are not guarantees of future performance or
      actual results, and actual results, developments and business decisions
      may differ from those stated in this press release. The forward-looking
      statements are subject to future events, risks, uncertainties and other
      factors that could cause actual results to differ materially from those
      projected in the statements, including, but not limited to, the ability
      to enter into new contracts, maintain client relationships, manage the
      opening of new offices and offering of new services, the integration of
      new business mergers and acquisitions, as well as economic and global
      market conditions and other risks and uncertainties detailed from time
      to time in SEC reports filed by ICON, all of which are difficult to
      predict and some of which are beyond our control. For these reasons, you
      should not place undue reliance on these forward-looking statements when
      making investment decisions. The word "expected" and variations of such
      words and similar expressions are intended to identify forward-looking
      statements. Forward-looking statements are only as of the date they are
      made and we do not undertake any obligation to update publicly any
      forward-looking statement, either as a result of new information, future
      events or otherwise. More information about the risks and uncertainties
      relating to these forward-looking statements may be found in SEC reports
      filed by ICON, including its Form 20-F, F-1, S-8 and F-3, which are
      available on the SEC's website at http://www.sec.gov.
    
    
      ICON/ICLR-G
    
    
    
  
    
      ICON Media Contact
Rebecca Power
Weber Shandwick
Tel:
      +44 (0) 207 067 0866
Email: RPower@webershandwick.com
    
Source: ICON plc
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